Our Story
UNIG Sports was created for grassroots clubs by someone who lives and breathes grassroots football.
Founded by Karl Rowlands in North Wales, UNIG is part of the KRHoldings group and was born out of a real-life problem — overpriced, poor-quality kits and the pressure on volunteers to somehow raise hundreds of pounds just to get young players onto the pitch.
Karl runs the foundation football programme for his local club, coaching boys and girls aged 3–7 and helping them progress into their first league teams. When his first squad was ready to register, the cost of 10 simple under-6s kits came in at nearly £700 — a basic design, questionable quality, and an unknown brand. Worse still, the task of raising that money fell to volunteers like Karl, already giving their time for free.
That experience made one thing clear: grassroots clubs deserve better.
Karl spent over a year researching alternatives:
Contacting over 10 different kit manufacturers
Ordering and testing polyester and performance fabrics
Comparing sublimation, embroidery and dye-printing techniques
Studying the true costs behind VAT, import duties, and minimum order quantities
What he found was eye-opening — most big-name suppliers required 300+ kits to unlock custom options, and markups were huge. The end result? Clubs paying premium prices for stock templates and generic branding.
So he built something better: UNIG Sports
A kit provider focused on:
100% custom designs (no templates, no recycled patterns)
No tacky logos or third-party branding on your shirts — just the club’s identity
Two quality options:
Classic (100% polyester): £480 for 20 kits
Premium performance fabric: £720 for 20 kits
All kits include names, numbers, sponsor logos, and crest — no hidden charges
One simple price regardless of sizes, genders, or cuts
Free design support to bring your club’s colours and story to life
Price Comparison (as of June 2025)
| Brand | Price/Kit | 20 Kits Total | Includes |
|---|---|---|---|
| UNIG – Classic | £24 | £480 | Polyester kit, all prints, custom design, delivery |
| UNIG – Premium | £36 | £720 | Performance fabric, custom kit, all prints, delivery |
| SWAZ | £41 | £820 | Shirt, shorts, socks; full print package |
| PlayerLayer | ~£63 | ~£1,260 | Full custom design |
| Rhino | ~£49 | ~£980 | Club prices vary |
| Admiral Sports | POA | — | Full embellishment after design quote |
| Samurai, Kukri, VX3 etc. | POA | — | Typically £50–60 per kit for 20+ orders |
Brands That Don’t Offer Full Custom Kits to Grassroots (as of June 2025)
| Brand | Type | Limitation |
|---|---|---|
| Umbro | Stock builder | Only stock templates |
| Castore | Preset | No custom kit builder yet |
| Mitre | Catalogue only | Colour changes only – no design freedom |
| Sondico | Sports Direct | Printed stock templates |
| Bukta | Retro | Heritage releases only |
| Oxen Sports | Pro clubs only | Bespoke only for elite teams |
| Score Draw | Licensed retro | Not suitable for grassroots use |
| Prostar | Legacy brand | Brand discontinued |
| Pendle | Fixed templates | Limited printing on stock cuts |
What Sets Us Apart?
– We never sell off-the-shelf kits
– You always get full customisation — for any age group
– We’re one of the only brands in the UK offering pro-style kits with no minimum order beyond 20
– We offer free consultations and honest advice — not sales pressure
Our Name
“UNIG” is the Welsh word for unique — and that’s what we aim to deliver.
We’re proudly based in North Wales and here to serve every grassroots club that wants something better, fairer, and more affordable. We don’t see our clubs as customers — we see them as partners.
Partner with UNIG Sports
Clubs that sign a 2-year kit partnership get:
Free WordPress website (worth £3,000)
Integrated club shop to sell merch and raise funds year-round
Sponsor support to help fund future kits
We want to help you grow your club, attract more players, and build something lasting. Book your free consultation today — and let’s design a kit your club can wear with pride.
